Travel Blog SEO Hints & Tips To Help Readers Find You on Google!
Ensure You Are Doing Keyword Research for Travel Blog Posts
As a travel blogger, if you are serious about it, the first thing you should be doing before even starting to write each article is research. Not just research about the subject you are covering. Google has a free keyword research tool you can use, which will assist with your research.
Careful URL Naming Conventions Benefit Travel Blogs Rankings
Ensuring Meta Titles Are Good Can Make Travel Blogs Rank Higher
- Include your brand/blog name in it.
- Do not exceed ~58 characters
- Make sure important keywords that help describe your writing are in it.Including your brand name ensures that searchers are aware of who you are when they are browsing result pages, a bit of brand awareness so to speak.
Now for the essential one. Google actually indexes titles by the pixel length of them, not the character length. As a rough guide around 58 characters is what you should be aiming for. This will ensure that it won’t get truncated (chopped off) by the SERPs (Search Engine Results Pages).
Finally, it goes without saying but put keywords in the titles that are of highest volume & highest importance for your editorial. Write these as you’d like to read them yourself, not spammy and keyword stuffed, but fluid and like a nicely written sentence.
How to Write a Great H1 For Travel Blog SEO
Optimise Your Page and Site Speed
Google has suggested that the time it takes for a page to load is considered an SEO factor when your website is crawled to determine rankings. Rightly so; if your site has a long load time, visitors will can put off and exit when hitting the first page of content. So what are some of the ways to improve your website performance?
Compress Images on your Travel Blog
Having fantastic, high resolution images of your travels on your blog is an amazing idea; a picture paints a thousand words after all. But could these be holding back how quickly pages load? If you are not compressing images before uploading them to your blog posts, you may be holding back your sites performance.
There’s loads of free compressors online that you can use to reduce the file size of your images without compromising on quality. This step alone can save you a huge percentage of load time when someone hits a page on your blog.
Redirects are when the Url of your site (i.e www.yourtravelblog.com) directs to another url when you either click through the search engines or type it into your browser. As time goes on with your website it’s common to find multi-redirect chains where urls, from old posts for example, are redirecting multiple times:
Example: when visiting “www.yourtravelblog.com/10-best-holidays”, you are redirected to “www.yourtravelblog.com/10-summer-holidays” and then to “www.yourtravelblog.com/10-great-summer-holiday-destinations”.
This can be a result of changing the url multiple times and redirecting it to the new one. This multi-redirect chain will slow the load time of the page and result in potentially worse search rankings because Google has to take more time, or crawl-budget, to index that page.
Looking through your website and ensuring that redirects are not chained together is a great idea to reduce your page load time.
Improve Server Response Time
Your server response depends on how busy your site is, or how much traffic it receives. It also depends on what resources you have available on the server you host on. Without some developer knowledge a good way to improve this would be to assign more resources to your site, by improving your hosting package.
Godaddy’s Ultimate Package comes recommended at as low as £5.99 per month. The reason we’ve chosen this is that you also receive a free SSL certificate for a year (usually around £50), and future proof resources, meaning you won’t have to upgrade your hosting until you are receiving high traffic levels.