Travel Blog SEO Hints & Tips To Help Readers Find You on Google!
So I work in a digital agency alongside my travel blog and dealing with SEO clients and campaigns is part of my day to day tasks. I’ve been hearing a lot of questions about basic, best practices for search engine optimisation and how to best optimise your website for Google… so… I thought a basic step-by-step guide could be a handy piece of information for people to read!
There’s so many aspects of search engine optimisation you could work on for your travel blog, but what are the easiest, most effective ways to pick up rankings? Let’s have a look.
Ensure You Are Doing Keyword Research for Travel Blog Posts
One of the biggest mistakes seen in this industry is blind content creation without any specific focus on keywords, ranking potential, or marketplace volume available.
As a travel blogger, if you are serious about it, the first thing you should be doing before even starting to write each article is research. Not just research about the subject you are covering. Google has a free keyword research tool you can use, which will assist with your research.
Making sure you are targeting specific, obtainable terms in each article you write will ensure you pick up better organic traffic from your posts. It’s that simple.
As a start, find out how many people actually look for terms related to your chosen topic each month, and what words they type in the search engines to find information. When you start doing this you’re on the first step of the ladder having travel blog SEO optimised posts on your site.
Careful URL Naming Conventions Benefit Travel Blogs Rankings
As a blog it is likely that the URL of each page or post you have on your site will include a date of publish, followed by some keywords that describe what the article is about. These words can be crucial to optimisation.
By now you should have a good idea of the best terms to focus on for your article. Take a select few of these that you think will describe your post and put them into the URL of the editorial.
Focusing on singular & plural terms, as well as the most important search terms for your article can certainly help more people find you through Google or other engines.
Do not stuff your URL full of terms however as this creates urls that are over optimised; way too long and not handy for going back to a page directly or through referral.
Ensuring Meta Titles Are Good Can Make Travel Blogs Rank Higher
In travel blog SEO, or any form of search engine optimisation, a meta title is important to your rankings. It is the main header of your post as it appears in the search engine results to tell people what your post is about.A few handy tips to ensure meta titles is adhereing to best practices:
- Include your brand/blog name in it.
- Do not exceed ~58 characters
- Make sure important keywords that help describe your writing are in it.Including your brand name ensures that searchers are aware of who you are when they are browsing result pages, a bit of brand awareness so to speak.
Now for the essential one. Google actually indexes titles by the pixel length of them, not the character length. As a rough guide around 58 characters is what you should be aiming for. This will ensure that it won’t get truncated (chopped off) by the SERPs (Search Engine Results Pages).
Finally, it goes without saying but put keywords in the titles that are of highest volume & highest importance for your editorial. Write these as you’d like to read them yourself, not spammy and keyword stuffed, but fluid and like a nicely written sentence.
How to Write a Great H1 For Travel Blog SEO
So now you’ve got a great meta title, it is time to choose a cracking H1 title to not only capture your audience as they read, but to capture future visits to the post via organic traffic.
Your H1 title can, and should be similar to your meta title, with the same search words. The advantage of a H1 though is you can use more characters. Don’t go mad though, use maybe an extra 20-30 characters and include a couple more of your most important keywords again in a fluid way.
Hunt for examples on page one of search that stand out to you, and adapt your own optimisation style for this.
There are so many more factors that can affect your travel blog search engine optimisation that haven’t been covered here. Some are simple and anyone can do without a huge amount of training. Others are more complex and require a level of technical knowledge and skill to get the edge over the huge amount of competition in this marketplace.
Bringing your travel blogs social media channels up to scratch are also essential to driving good quality, relevant traffic to your site on a regular basis too. Something you can read more about in that link.
Optimise Your Page and Site Speed
Google has suggested that the time it takes for a page to load is considered an SEO factor when your website is crawled to determine rankings. Rightly so; if your site has a long load time, visitors will can put off and exit when hitting the first page of content. So what are some of the ways to improve your website performance?
Compress Images on your Travel Blog
Having fantastic, high resolution images of your travels on your blog is an amazing idea; a picture paints a thousand words after all. But could these be holding back how quickly pages load? If you are not compressing images before uploading them to your blog posts, you may be holding back your sites performance.
There’s loads of free compressors online that you can use to reduce the file size of your images without compromising on quality. This step alone can save you a huge percentage of load time when someone hits a page on your blog.
Redirects are when the Url of your site (i.e www.yourtravelblog.com) directs to another url when you either click through the search engines or type it into your browser. As time goes on with your website it’s common to find multi-redirect chains where urls, from old posts for example, are redirecting multiple times:
Example: when visiting “www.yourtravelblog.com/10-best-holidays”, you are redirected to “www.yourtravelblog.com/10-summer-holidays” and then to “www.yourtravelblog.com/10-great-summer-holiday-destinations”.
This can be a result of changing the url multiple times and redirecting it to the new one. This multi-redirect chain will slow the load time of the page and result in potentially worse search rankings because Google has to take more time, or crawl-budget, to index that page.
Looking through your website and ensuring that redirects are not chained together is a great idea to reduce your page load time.
Improve Server Response Time
Your server response depends on how busy your site is, or how much traffic it receives. It also depends on what resources you have available on the server you host on. Without some developer knowledge a good way to improve this would be to assign more resources to your site, by improving your hosting package.
Godaddy’s Ultimate Package comes recommended at as low as £5.99 per month. The reason we’ve chosen this is that you also receive a free SSL certificate for a year (usually around £50), and future proof resources, meaning you won’t have to upgrade your hosting until you are receiving high traffic levels.