Improve your Travel Blog Facebook Page Likes, Reactions, Reach & Engagement
Do you lack likes on your travel blog Facebook page? Are your posts falling by the wayside in reach and engagement? Facebook is becoming a platform that’s hard to get anywhere without paid there days. But all hope is not lost. You can still increase Facebook likes, reach and engagement organically if you know what to do.
There are now more than two billion active users on Facebook. From a small networking platform that was set up in a dorm room way back in 2004, this company has grown from bedroom startup to one of the largest companies in the World in little more than a decade. Check out these stats:
- 4.75 billion pieces of content shared every single day
- over 16 million local business Facebook pages
- 50% of 18-24-year-olds use Facebook immediately on waking up
(Source Facebook, The Social Skinny)
In an online World with two billion users and hundreds of thousands of posts a minute, how can you make your page stand out amongst the ever so crowded and complex news feed? The news feed algorithm has developed in complexity over time as it has become ever more crowded. As a result of this, it is now quite complex and no one will ever know quite how to beat it. But, we have a good idea.
Let the Lifetime Backpacker guide to increasing Facebook likes, reach and engagement help you get to where you need to be.
Be a Regular to Increase Facebook Likes
There is nothing more important in your journey to improving likes, engagement and reach on Facebook than activity. Posting fresh content on your page helps you be seen. Quality is more key than quantity though, the sweet spot being between one and two times per day. If you are travelling somewhere awesome and blogging a lot, this should be easy to do.
But, you can’t just post any old stuff. It is as crucial that you look at the factors surrounding your post. For example when you should be posting, what you should be posting, and what to say to go with it!
Post Quality Content that the Algorithm Likes
Posting quality content that the news feed algorithm is currently favouring is always going to go down well. The most engaged with posts are currently video on Facebook. This seems natural given the more engaging look of a post when compared to a link or photo.
With Facebook investing so heavily in video content at the minute (TV Studio shows are rumoured to be coming soon), it’s no surprise that it seems the algorithm is leaning towards giving more visibility to posts with video in. So, what’s the best way to grab people’s attention with this type of post?
If you can, look to create short, snappy videos within your niche that capture a viewers attention within the first two seconds. Maybe you have already worked on some for your travel blog that you can use.
If not, take a look at what the big players in your topic are doing. Cater something similar based on the time and budget you have available. For example, for travel bloggers, take your Go Pro away with you and do some experimental shooting! Not only is it incredibly fun, it gives you excellent content to share on Facebook.
It’s not just video that can give you boosted visibility at the moment too. If you are looking to increase Facebook likes try implementing instant articles on your site. We’ve written a full guide on how to do it, and exactly why you should be doing it.
Post at the Right Time
Posting your content willy-nilly is a good way to not take full advantage of the potential for reach, engagement and likes that you have. Use the Facebook page insights tool. This is a vital piece of kit that informs you how well you are performing. It also gives you handy data-driven hints on how to improve.
A great example would be having a look at the “posts” tab on the insights menu. This section gives you data on how well your individual posts are performing. Great and useful to determine what is working well and what isn’t. To add an extra layer of usefulness though you can also see best posting times on this page. Right at the top you will see a graph of active users throughout the week, and when the most of your fans are online!
Use this in the right way and you can fully take advantage of posting at the right time to reach the most people!
Add Call to Action Statements in Posts
A call to action is a powerful thing online. Simply put, it is a piece of text that encourages a specific response from the reader. Whether that be “sign up for our newsletter” or “tag a mate”, it is proven this can increase engagement on social media posts.
How often do you scroll through your news feed and see a post which says “@j has to buy you this” or “tag a mate who…”? There is a reason this kind of messaging is used on posts. Because it works. Provided your call to action statement is relevant to the post and the post is interesting enough, you might just go viral and increase Facebook likes just from that one post.
Other calls to action statements that give you an edge are those that encourage reactions, rather than just likes. Facebook reactions being one of the five options you have other than liking a post. These are Love, Haha, Wow, Sad and Angry. This is because there is a well-informed theory that emotional reactions, rather than just like, improve the reach of your post more on the news feed.
It sort of makes sense too. If a post is provoking more emotional response than just a standard “like” action, it must be more interesting!
As will all social media platforms, you have to be persistent. Set a goal of likes, reach or engagement and keep trying hard until you get there. Never back down. It’s not easy, and very competitive, but following the right hints and tips might just help you get one step ahead of the competition and increase Facebook likes on your travel blog page!
Take a look why social media is so important for travel blogs.